Oct 22, 20189 min read

How to create a realistic content marketing strategy

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing...

Apr 4, 20186 min read

Closing the wage gap for women: Effectively asking for a raise

For most women, the mere thought of asking for a raise at work or a promotion leaves them quaking, sweaty and positively nauseous....

Mar 22, 20186 min read

Hand-crafting green sofas with social impact

PROFILE OF PURPOSE: Aimee Robinson, Founder and CEO of EcoBalanza What could possibly have driven someone in 2007 to start up a...

Jan 29, 20184 min read

What everyone (else) needs to know about marketing to millennials

By Estelle Pin Marketing to Millennials The team at Sugarbird is dedicated to telling the powerful stories that allow our clients to...

Jan 7, 20183 min read

The power of an unexpected story to bring ideas to life

“Over the years, my hair has changed a lot. I’ve done wigs, weaves and pony tails. Because it changed every week, it got to the point...

Jan 3, 20184 min read

How media companies can use design thinking to drive innovation

What is Design Thinking? Design thinking is an innovative process for solving complex problems in a highly human-centric way. It focuses...

MARKETING RESOURCES FROM SUGARBIRD MARKETING